Issue 6.
Alexandra Yatsyk
Alexandra Yatsyk (Candidate of Science in Sociology, Kazan State University) is Assistant Professor of ‘Popular Culture and Media’ at the Department of Journalism in Kazan Federal (Volga Region) University. Her doctoral thesis addressed the strategies of Tatarstan’s cultural intermediaries working within fashion, design, popular Tatar music, club culture and mass media. The focus area of her recent research interests and publications includes post-Soviet popular TV culture and the practices of public art.
6.2 At the Border of ‘Real’: Stars and Consumers in Contemporary Formats of Media Systems
The article explores the strategies of cultural production, transmission and consumption of popular culture within media convergence. I analyse internet-communities’ discussions of the Russian reality TV show ‘Dom-2’ to reveal the transformation of the ‘traditional’ distinction between producers, celebrities and audiences. I argue that the media convergence that questions the border between formats, genres and communication systems does not actually erase those boundaries, but rather creates new ones, while the consumer practices adopt new forms.
Language of contribution: Russian