In this article, I examine the various gaming adaptations of Night Watch as a de facto part of the transmedia project flow. The Night Watch storyworld represented a series of successful adaptations of the novel into multiple platforms of popular culture, film and various video games. However I argue that the concept of transmedia cannot fully account for the dynamics of multiplatform narratives, popular culture adaptations and commercial imperatives without a consideration of the national popular culture industries. As Night Watch took on the quality of a Russian national project across multiple media platforms, its realisation as videogame suggests that a national approach to studying the game as part of the transmedia experience is required along with an overview of thematic, industrial and game play issues. I seek to explore the demands of transmedia and Russian national popular culture in a case study that investigates the relationship between transmedia and the national Russian computer game adaptations of Night Watch.
Language of contribution: English