The article considers the user capabilities of two important internet mapping platforms (Google Maps and Foursquare), which belong to two distinct internet epochs (‘Web 1.0’ and ‘Web 2.0’). The capability of Google Maps presents the user with mapped data from a single site (from Google itself), constituting a defining feature of web centralisation. Foursquare, as a present-day mobile social network, allows for the possibility of creating a collectively mapped knowledge, that can be considered a specific ‘mobility.’ Foursquare proposes a new, unique ‘mode of production’ of mapped knowledge, implicating that the very user does not possess any sort of vested interests in the “means of production” (in the application of Foursquare as software), but instead collectively works and forms a specific product (self mapped knowledge), which they themselves use. This situation requires actual concepts in media research, and understandings of the ‘playbour’ and ‘prosumers’ can become these concepts.
Language of contribution: Russian