The article studies the correlation between real and virtual geography in the context of the early Bulgarian internet (the period up to 2003). The author examines the geographical distribution of the key domain names. The text analyses the gradual yet nonetheless strong centralisation of the internet as a result of which almost all online resources came to be produced in the capital city, Sofia. It considers the role of the first big national online portals in this process and the evolution of certain local websites, related to specific settlements. It comments on the effects of the excessive centralisation of the internet and the lack of a developed periphery. The article also analyses the early Bulgarian online entrepreneurs, and the way their own capital-specific lifestyle has influenced the general content of the Bulgarian internet. Concentration, powered by commercialisation, illustrates the attempt of the internet entrepreneurs to exercise maximum centralised control over the distribution of the information flow into the network in the country.