Alexandra Yatsyk (Candidate of Science in Sociology, Kazan State University) is Assistant Professor of ‘Popular Culture and Media’ at the Department of Journalism in Kazan Federal (Volga Region) University. Her doctoral thesis addressed the strategies of Tatarstan’s cultural intermediaries working within fashion, design, popular Tatar music, club culture and mass media. The focus area of her recent research interests and publications includes post-Soviet popular TV culture and the practices of public art.
The article explores the strategies of cultural production, transmission and consumption of popular culture within media convergence. I analyse internet-communities’ discussions of the Russian reality TV show ‘Dom-2’ to … Read More