The essay discusses the question of ethical/political versus creative/aesthetical aspects of contemporary, social media based protest. It takes as a case study the Bulgarian #Resign movement of the year 2013 as part of the global dynamics of protest. The latter are characterised by the emergence of a global protest vocabulary, including a piano being played in public squares from Gezi to Maidan, where protesters meet and creatively articulate their agenda. The essay applies two research models to the case of the Bulgarian #Resign movement, the diffusion model of Donatella della Porta and Alice Mattoni and the resonance model of Jérôme E. Roos and Leonidas Oikonomakis. By doing so it analyses the place, the specifics and the parallels of the Bulgarian protest movement within the global contexts of creative versus contestatory citizenship.