This visual essay analyses visual strategies employed by cultural producers to mediate the political discourse about patriotism in the Russian Federation. It uses original visual materials to document the proliferation of patriotic sentiment across different platforms and formats. The essay reveals a complex network of iterations between media and cultural producers wherein patriotism emerges as a visual form of participation, both through consumption and non-consumption, or by staging alternative visions of the patriotic sentiment. In addition, the essay is concerned with the temporal aspect of mediation where patriotism provides an example of sensorial mobilisation of citizens in a specific historical setting.